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Northwestern University Professor Alok Choudhary, who is also the founder of Voxsup (a social media analytics, precise interest targeting and advertising platform for deeper engagements with customers) discussed how big data analytics in social media enables real-time analytics, competitive analytics and the identifying of micro-segments that are based on people’s actions and engagements at a massive scale.

Post from on State of Search
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach

Source: http://www.stateofsearch.com/big-data-and-social-analytics-voxsups/?utm_source=rss&utm_medium=rss&utm_campaign=big-data-and-social-analytics-voxsups

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Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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