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Some good info here.

Nice post, Randy, but I am not convinced about the title. I believe content marketing transcends owned, paid and earned media, in the classic sense they are usually given. Indeed, content marketing becomes a lot more meaningful for brands who invest on their owned media, i.e. blog, website, case studies, photos, videos, podcast, newsletter, etc.

However, there is nothing wrong with having your content marketing approach cross-pollinate to paid media, or "rented", where a brand can do its fair share of storytelling and steer customers towards a given call-to-action. I don't think this is in opposition to a strategy on owned media.

Great read. Thanks!

Source: http://www.steamfeed.com/content-marketing-is-owning-as-opposed-to-renting-media/#comment-39849


Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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