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Some good info here.

Branko, it does depend on your business model and the goal. Knowing that will lead you to the proper blend to satisfy both your customer/reader and the bottom line. Remember to pay attention to that returning person not just the new ones, it will give you the pulse of what you are doing right.

Thanks for the comment, rcb.

Source: http://www.steamfeed.com/content-marketing-is-owning-as-opposed-to-renting-media/#comment-39989


Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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