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Some good info here.

Hey Randy, really interesting thoughts here. I'd love to discuss your points on a hangout or over a glass of Scotch sometime. I happen to think that Social Media can be a very powerful medium to use for branding, I do most definitely agree that SM is not advertising.

I think that branding is about communicating consistent messages, while sharing the brand voice. Since I believe that an interpersonal interaction IS a form of communication, social media allows that interaction to be a 2-way conversation. For sure the opposite of advertising in the traditional sense. I do think that any and all forms of media are a medium, so while I think the term social media has been misunderstood I do consider it a form of media.

I like the idea of brand-to-consumer and consumer-to-brand, which really is what social media is all about. A two way street. This one made me think, well done.

Source: http://www.steamfeed.com/3-secret-strategies-for-successful-social-branding/#comment-40434

Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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