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Some good info here.

First off, thanks for sharing the results of our survey. We sponsored it because we needed a reality check on the anecdotal evidence we were collecting from interviews with marketers around the world for our book. Were we just talking in the bubble or was this more widespread? Frankly, we were surprised with the results.

We're currently working with a few agencies and clients on developing lead generation campaigns by acquiring and managing influencers, and they've shared the same sentiment: "too much data, not enough action." It mirrors the findings in our survey, and, apparently, those of your firm too.

Thanks for continuing to push this issue forward.

Source: http://www.steamfeed.com/is-social-scoring-the-future-of-influence-marketing/#comment-42106


Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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