Leave a comment

Some good info here.

My pleasure Sam!

"too much data, not enough action." We hear this all the time from prospects and clients doing manual influencer outreach. We had a prospect once that asked how many influencers did we have in the "Photography" category – we said 180 (we were just starting off then), and their reaction? "WOW! That's WAYYY too much. How am I going to sort through all of them?"

Sometimes the answer is not more data, but a better understanding of what the data means. Social Scoring is too vague, and there's too many of them, making data really hard to digest for marketing and PR professionals.
My recent post Why Influence Marketing is Hotter than Jennifer Lawrence

Source: http://www.steamfeed.com/is-social-scoring-the-future-of-influence-marketing/#comment-42112

Advertisements

Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s