Some good info here.
My pleasure Sam!
"too much data, not enough action." We hear this all the time from prospects and clients doing manual influencer outreach. We had a prospect once that asked how many influencers did we have in the "Photography" category – we said 180 (we were just starting off then), and their reaction? "WOW! That's WAYYY too much. How am I going to sort through all of them?"
Sometimes the answer is not more data, but a better understanding of what the data means. Social Scoring is too vague, and there's too many of them, making data really hard to digest for marketing and PR professionals.
My recent post Why Influence Marketing is Hotter than Jennifer Lawrence