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Some good info here.

Thanks Gerry, absolutely search is so critical to consumer activity. We all crave validation and search results serve as proof and legitimacy of a brand or business. We all do it in networking with social stalking.

Plus, don't under-estimate the value of controlling the timing of messaging. It's what makes news-jacking and trending topics a marketing practice.

Source: http://www.steamfeed.com/what-the-heck-is-controlled-media-brand-education/#comment-42499

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Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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