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Some good info here.

Excellent article David! Hyper- Local is where it's at. We have some forwrd thinking 'Newsmen' right here in Nashville. My friend Susan Leathers was editor of Williamson County Entertainment for The Tennessean. A few years ago, when the first big layoffs came she was served notice. Not one to sit idle, Susan started a Hyper-local, FREE, web based newspaper called Brentwood Homepage. Local school sports, local news and, most importantly, local advertisers. Fast forward to today and Brentwood Homepage has three papers under their brand- Franklin Homepage, Nolensville Homepage, and the original Brentwood Homepage. She's not rolling in Rockefellor- Gannet mega money but, she delivers a great service and has a steady business.
There is big change a foot. The New School in NYC added courses in Hyper-Local journalism a few years ago, however, your ideas of adding tablets for subscribers and optimizing ads for location takes it to a whole new level. Great ideas David!

Source: http://www.steamfeed.com/how-i-would-save-the-print-newspaper-industry/#comment-42778


Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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