CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

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Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey. Read the full article at MarketingProfs

Source: http://www.marketingprofs.com/charts/2013/11616/cmos-struggle-to-valuate-impact-of-marketing-spend-optimistic-about-economy

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Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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