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Some good info here.

I completely agree! You can't really measure ROI but there are key things that can be measured! Set goals in those areas and see how well you do. Social media is so valuable and just because you can't directly see ROI you can definitely see other key metrics and should focus on measuring and moving them! Great post!
My recent post Get Desperate. Your Business Will Thank You For It.

Source: http://www.steamfeed.com/social-media-roi/#comment-47440

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Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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