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Often marketers use terms which are confusing. Sometimes they are even confusing for the marketers themselves. Like terms used for Facebook Insights. It’s not always easy to understand the difference between ‘Organic Reach’ and ‘Organic impressions’ for example. Jon Loomer decided to help us out a little.

facebook-insights-glossary-jonloomer

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Post from Bas van den Beld on State of Digital
Facebook Insights Glossary of Terms

Source: http://www.stateofdigital.com/facebook-insights-terms/

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Author: Confluence Social Marketing

A Confluence is the meeting of multiple rivers that when combined, form a new name. This is our marketing concept. We at Confluence Social Marketing strive to make all aspects of Social and Mobile marketing work together as a unified force. By thinking and planning intelligently, the results will be measurable and cost-effective.

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